Master data management
Master data plays a key role in almost all business processes, holding information about products, customers, suppliers and many other things. However, in practice, master data is frequently being managed decentrally in the respective IT systems. This results in inconsistencies and reduced data quality. Only around 15 percent of businesses claim to have their master data under control.
60 percent of companies lack a defined responsibility for data quality issues. But high-quality master data is a prerequisite for successful customer relationship management (CRM), business intelligence projects, cross-company cooperation and e-business activities. The management of master data is an ongoing task that has a direct impact on the company's success.
We can help you to structure and efficiently manage you master data.