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FIR e. V. an der RWTH Aachen

Service Design & Engineering

Lecture Course by Dr.-Ing. Gerhard Gudergan


This lecture follows the various activities along the stages of the service innovation process containing design and engineering of services and business models.

Designing new services is of increasing importance for companies both to develop successful business strategies and to develop and implement new and successful business models. The objective of this class is to introduce into a comprehensive set of methods and tools which guide through the design of new services. The perspective of the business manager is taken and enhanced by an in-depth in-sight of academic and research challenges as well. We will have a focus on management questions and will take a framework which organizes the different tasks to design a new service concept within the context of a new business model. There will be a specific focus and a stepwise methodology to systematically designing innovative services. We will learn why and when to use the different methods and will learn how to manage the overall design process. The class is case-study based. The industrial case study will be introduced by partners and we will solve the given problem in a team based approach. There will be lectures to introduce into the overall methodology and tools and workshops/ exercises to experience how to make use of the knowledge gained.

After participating in this course participants shall…

  • Acquire a sound understanding of the importance of new services for successful business strategies and new business models
  • Differentiate various understandings of new service design and engineering - Acquire competences to successfully manage a new service design project and process
  • Structure the design process and integrate with other corporate functions such as marketing and engineering
  • Know about tools and methods of new service design and engineering
  • Argue about future trends the service industry

Here you can find the date and contact person of each lecture:

SessionDateTimeLecture DescriptionResponsible Assistant
I
15.04.20169:00am – 12:15pm
1:15pm – 16:30pm
lecture & exerciseDr. Gerhard Gudergan/
Marco Husmann
II

22.04.20169:00am – 12:15pm
1:15pm – 16:30pm
lecture & exerciseDr. Gerhard Gudergan/
Marco Husmann

III

29.04.20169:00am – 12:15pm
1:15pm – 16:30pm
lecture & exercise

Dr. Gerhard Gudergan/
Marco Husmann

IV

20.05.20169:00am – 12:15pm
1:15pm – 16:30pm
lecture & exercise

Dr. Gerhard Gudergan/
Marco Husmann

V

23.05.20169:00am – 12:15pm
1:15pm – 16:30pm
lecture & exerciseDr. Gerhard Gudergan/
Marco Husmann
VI

15.07.20169:00am – 12:15pm
1:15pm – 16:30pm
final presentation/
exam
Dr. Gerhard Gudergan/
Marco Husmann

Concerning common questions on the organisation of the lecture course "Service Design & Engineering" feel free to contact:
Marco Husmann
, FIR, Campus-Boulevard 55, Aachen, 1. Floor in Room 1&2


Dates incl. further information of the Series of Events 'Service Design & Engineering'

Please visit the mentioned external homepage to get each single date of this series of events.

Your Contact Person

Husmann, Marco

Homepage belonging to the Event

https://www.campus.rwth-aachen.de/office

Organiser

FIR e. V. an der RWTH Aachen

(c) 2009-2017 Institute for Industrial Management at RWTH Aachen University   -   www.fir.rwth-aachen.de