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FIR e. V. an der RWTH Aachen

Community Management

Individual support for the networking of relevant stakeholders

Virtual networking of employees as well as exchange and collaboration with customers, partners, or suppliers offer companies a number of benefits. But what if it is unclear how to identify the most appropriate software platform for one’s organization? What is to be done if relevant users do not become engaged in the network? And what if it is unclear how to measure performance indicators? As a rule, just introducing a software platform is not enough to reap the benefits from the new forms of communication, cooperation, and collaboration. To avoid failure and achieve sustainable success, it is necessary to manage the software platform and the community in the long run.
In order to live up to this requirement, the Community Management research unit has developed and uses a model which subdivides all relevant activities surrounding the topic of virtual networking in five phases. This makes it possible to support companies in all matters relating to the design, implementation, and improvement of their virtual network with solutions that are tailored to the customer’s individual needs and requirements.

Five phases for the successful management of virtual networks
Five phases for the successful management of virtual networks


  • Analysis of the current internet an external network structure
  • Description of the status quo and identification of future priorities for action

Strategy Process

  • Development of a holistic strategy for the network solution
  • Alignment with the corporate strategy
  • Definition of core and optional functionalities of the network


  • Systematic selection of a suitable network solution
  • Support with implementation
  • Ensuring a successful implementation of the network for the company


  • Development of key indicator systems to monitor and evaluate the network‘s activities
  • Identification of untapped potential of the network solution
  • Forecast of future developments


  • Continuous improvement of network structures and processes
  • Sustainable realization of potential for collaboration and innovation

Your Contact Person

Frank, Jana

(c) 2009-2019 Institute for Industrial Management at RWTH Aachen University   -   www.fir.rwth-aachen.de