Research for Practice

Book „TRUST: The Winning Formula for Digital Leaders. A Practical Guide for Companies Engaged in Digital Transformation”

Paul Mugge, Haroon Abbu, Gerhard Gudergan

A PUBLIC SPACE 2021 | ISBN: 978-1736378427 / 978-1736378410 / 1736378414 | EAN: 9781736378427 | Sprache: Englisch

>> More information and valuable insights about the book
>> Hardcover / Paperback/ Kindle-Issue e. g. at: amazon.de / kulturkaufhaus.de / hugendubel.de.

Abstract:

^{Trust: The Winning Formula for Digital Leaders is intended to help you become a more successful digital leader-and maybe a better person (more about this at the end). We know you are thinking, I am not the CEO, or even the Chief Digital Officer, I just work in the ranks of my organization, so how can this book help me? Due to a set of existential threats, like the global pandemic, all businesses are frantically trying to remake themselves into being digital businesses. Digital transformation is taking the world by storm-and everyone in the organization is, or will be, touched by it. We first studied the phenomenon of digital transformation through an extensive survey of global organizations. Called the Patterns of Digitization, the survey examined every aspect of how digital transformation is implemented. We looked at over 500 companies' business strategies, resource allocation, design practices, and looked at their "softer" side, like how the leaders actually communicate with employees. What we learned from this is-that no matter what type and size company you are, you fall into two different camps. Organizations are either "Digitally Developing" (the far majority), or they are "Digitally Mature". Through this analysis, we learned something else very important-Digitally Mature organizations are managed differently. Their leaders "align human & financial resources with the strategy", "create a collaborative, and nimble development environment", "promote open & transparent communication", and initiate other important activities.}