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FIR e. V. an der RWTH Aachen


Integrated development of hybrid products

The goal of the HyProDesign was to create a development architecture for hybrid products which integrates the development running so far parallel and the marketing of material goods on the one site and services on the other.

The goal of HyProDesign was to develope an integrated  architecture concerning the product-mix, design and marketing of hybrid products. In this regard, it was very important to use an integrated approach which takes the different management levels of companies into account. The project’s approach is based on the St. Gallen Management-Concept by focussing on the three dimensions Structure, Activity and Culture.

    Classification within the thematic Landscape of the FIR

    • Topic Area: Service Management
    • Research Focus: Service Engineering

    Your Contact Person

    Dr. Gudergan, Gerhard

    Project Duration

    01.08.2006 - 31.07.2009

    Project Number


    Research Funding Organisation

    Logo of the Research Funding Organisation Bundesministerium für Bildung und Forschung (BMBF)
    Bundesministerium für Bildung und Forschung (BMBF)

    Project Management Organisation

    Logo of the Project Management Organisation Deutsches Zentrum für Luft- und Raumfahrt e. V. (DLR)

    Deutsches Zentrum für Luft- und Raumfahrt e. V. (DLR)

    (c) 2009-2019 Institute for Industrial Management at RWTH Aachen University   -   www.fir.rwth-aachen.de