Scaling of industrial services
The aim of the research project SkaDL is to provide a decision support for scaling services. In the case of SMEs, the choice of strategy has to be made taking into account their own business capabilities and goals, since only in this way can scaling be carried out in a resource-efficient and benefit-oriented manner.
Small and medium-sized enterprises (SMEs) often lack knowledge of how to expand into untapped markets and scale up their service offering.
Industrial service providers face the following problems:
- Companies do not know which scaling strategy is best suited to achieve individual company goals.
- SMEs lack concrete guidelines for action to help them implement the best individual scaling strategy.
First of all, it is possible to assess the extent to which a company's capabilities and goals match the requirements and benefits of pre-selected scaling strategies and the concepts behind them.
A demand-oriented action guideline is created, how the company can successfully implement the scaling under consideration of the digital design fields.
Benefits for the target group
This will enable SMEs to enter new markets and scale their service offering with the most appropriate strategy.