The aim of the ‘SubscriptionCanvas’ research project is to support SMEs in the structured development of subscription model-based value propositions. For this purpose, a subscription canvas suitable for SMEs is to be developed, which enables a systematic and established procedure and will be validated by means of case studies, implementation guidelines and business games.
SMEs in the mechanical engineering sector have not yet managed to realise the commercial potential offered by Industry 4.0 or the digital networking of machines and market players. However, a stagnating product business is increasingly giving rise to a need for action to open up new sources of revenue..
First of all, an initial feasibility assessment of subscription-based business models in SMEs is carried out. Subsequently, the central customer benefit potentials are identified in order to define the subscription-based value proposition. Subsequently, design approaches for physical products and service concepts that can be optimised are developed in parallel. In addition, usage profiles are created to derive optimization potentials with regard to the product or service, in order to be able to design a service system that is appropriate for the complexity costs. Finally, the relevant technical and organisational capabilities for the realisation of these subscription-based service promises in SMEs are identified.
As a result, a subscription canvas suitable for SMEs will enable a systematic and established procedure that will be validated by means of case studies, implementation guidelines and business games.
Benefits for the target group
SMEs benefit in the long term from a structured approach that supports them in introducing subscription-based business models.
- DYNA-MESS Prüfsysteme GmbH, Stolberg
- Next.e.GO Mobile SE, Aachen
- GreenGate AG, Windeck
- Heinrich Steuber GmbH + Co., Mönchengladbach
- Koenig & Bauer AG, Würzburg
- Kundendienst-Verband Deutschland e. V. (KVD), Dorsten
- m2Xpert GmbH & Co. KG, Bielefeld
- noltewerk GmbH & Co. KG, Greven
- Schaeffler Monitoring Services GmbH – Herzogenrath, Herzogenrath
- TOP Mehrwert-Logistik GmbH & Co. KG, Hamburg
- Westaflexwerk GmbH, Gütersloh
- Machinery and Plant Engineering
- Service Management
- Subscription Business
JRF Guiding Topic
- Society & Digitization
Funding no.21201 N
PromotersBundesministerium für Wirtschaft und Energie (BMWi)Arbeitsgemeinschaft industrieller Forschungsvereinigungen "Otto von Guericke" e. V. (AiF)
The IGF project 21201 N of the Research Association FIR e. V. at the RWTH Aachen University is funded via the AiF within the framework of the programme for the funding of cooperative industrial research (IGF) by the Federal Ministry of Economics and Energy (BMWi) on the basis of a resolution of the German Bundestag.