Digital Products

Successful Management & Sales of Digital Products

Services already make a significant contribution to customer satisfaction and business success in the mechanical and plant engineering sector. In the future, their importance will continue to increase in view of falling margins in the new product business and increasing global competition. To differentiate themselves from the competition and ensure their own success in the long term, companies must enrich their existing service portfolio with data-based services and develop them into comprehensive solutions.

The Digital Products group therefore supports companies in developing digital products in their industrial service portfolio and in pricing and selling them. The digital products are consistently aligned with customer benefits and this is used as the basis for pricing in the sense of value-based pricing. In this way, industrial services are designed in combination with digital products and the transformation into a solution provider is made possible.