Business Transformation

Strategically Designing and Implementing Digital Transformation for Companies

In an increasingly digitalized world, the abilities to innovate and adapt to new situations are key success factors for companies. This requires businesses to learn entirely new skills which empower them to make use of data and collaborate on new forms of value creation within what can be termed the platform economy. Practice shows that these skills are not as yet sufficiently established – or not established at all – and that numerous innovation and transformation projects fail.

Against this backdrop, the Business Transformation section is concerned with the underlying principles of successful transformation, providing guidance on how the digital transformation process is to be designed and how companies need to position themselves in the new era of digital economy, with its platform-based business models and ecosystems, and how they can strategically leverage the vast amount of available data.

The Business Transformation division understands transformation as a significant, strategically relevant paradigm shift that results in the fundamental redesign and realignment of central value creation processes. The central hypothesis is that digital technologies, such as data analytics, the interconnection of individuals and things, Blockchain techologies not only lead to new services and business models, as part of a strategic reorientation, but also enable a fundamental redesign of the structures, processes and behavioral patterns of companies. It offers the opportunity to strategically redefine one's entrepreneurial activities and objectives. This understanding emphasizes a complete redefinition of business activities and differentiates itself from approaches that serve to increase the productivity of existing processes and systems without questioning their enormous importance.

Against this backdrop, the Business Transformation unit develops methods and processes for solving the following two entrepreneurial challenges:

  1. Digital Leadership: Design principles of digital transformation and methods for executives and managers which meet the high demands of digital transformation projects and their concomitant change processes.
  2. Ecosystem Design: Models and processes of value creation design in the platform economy and open forms of cooperation.

The Business Transformation Canvas was developed to cope with these and other current entrepreneurial challenges. It provides a framework for the sustainable implementation of a transformation as well as associated management tasks and serves as orientation for the responsible managers. The Business Transformation Canvas comprises 20 design fields that support the transformation process holistically from a strategic objective to a comprehensive roadmap.

» We support companies in the sustainable realization of business innovations and in the establishment of strategic capabilities for transformation. «

Ruben Conrad, Bereichsleiter Business Transformation


The goal of the Digivation project is to create generic and practicable best practices for the development, marketing, and performance of digital services. The development of the methods is based on the close connection of digital process innovation with new concepts of service engineering, individualization, and customer participation.

Hereby the main objective of the Digivation project is to accelerate the digital transformation of the economy with the help of service innovation. Based on this integrated perspective, Digivation supports collaborative projects of the funding line service innovation based on digitization by helping them with the preparation and the transfer of their project outcomes.


The aim was to provide a data cockpit in which users are able to decide on the transfer and utilization of sensitive data. They are also able to formulate preferences for privacy protection. The cockpit provides information and assessments on personal privacy risks to accomplish a certain sensitization for that topic. If personal data are used for commercial purposes, users will have the opportunity to become involved in the proceeds by "Micropayment".


SiTra 4.0 is aimed to develop a transformational approach for the establishment of a sustainable security culture for industry 4.0 in SMEs. This new security culture will be characterized by respect and trust, ethical standards between the actors, freedom, to take risks and to promote the intelligent use of implicit and explicit knowledge in digitized working processes.


The objective of this research project was the development of well-suited analytics algorithms for the phases of the management of industrial services in mechanical engineering companies as well as the embedding of these algorithms into an SME-appropriate procedure of Service Analytics.


The aim is to design and pilot a novel, intelligent inner-city mobility solution. A collaboration of innovative SMEs from the structurally weak urban region of Aachen is herewith funded to implement this. The result will be an integrative customer-centered service platform for autonomous electric shuttle, so-called "PeopleMover".